Multi-vendor comparison
Cin7 vs Unleashed vs OpsUI
A three-way look at Cin7 (Core/Omni), Unleashed and OpsUI for Australian inventory and operations.
Start with operational scope
List the workflows, users and connected systems the product needs to support. Compare the required configuration rather than product labels.
Read the evidence alongside it
Checked pricing facts are cited. Other vendor details remain marked for verification; unknown information is not a missing capability.
The decision in context.
If you are weighing Cin7 against Unleashed for an Australian business, you are really choosing between two strong, well-established inventory platforms that solve overlapping problems in different ways. Cin7 (now split across Cin7 Core (formerly DEAR Systems) and Cin7 Omni, formerly the original Cin7) leans toward businesses that want built-in POS, B2B portals and a wide net of native ecommerce and marketplace connections. Unleashed leans toward clean inventory accounting, manufacturing bills of materials and tight Xero integration, with a reputation for solid stock-on-hand accuracy.
Both are genuinely good tools, and for many AU wholesalers, distributors and light manufacturers either one will do the job. This page is deliberately neutral: we will tell you where Cin7 fits, where Unleashed fits, and where OpsUI is worth a look as a third option. We are not going to pretend one product wins every scenario.
The honest tension most buyers run into is pricing shape. Both Cin7 and Unleashed price primarily on a per-user (per-seat) basis tied to a plan tier. That is fine when your team is small, but it can climb quickly as you add warehouse pickers, customer-service staff and finance users who each need to be in the system. Plenty of growing SMEs reach a point where they are paying for seats faster than they are getting value.
OpsUI takes a different shape: a modular ERP, WMS and CRM where you buy modules one at a time rather than a per-seat plan. Keep your finance system (Xero, MYOB or NetSuite) and add OpsUI as the operations layer for warehouse, inventory, orders, shipping and CRM. If you find both Cin7 and Unleashed getting per-user-expensive as you scale, OpsUI is the modular alternative where you pay for the capability, not the headcount.
Editorial context from the original analysis. Confirm current vendor-specific details against the applicable proposal.
Like-for-like requirements
Put the same questions to each product.
| Requirement | OpsUI | Cin7 Core | Unleashed |
|---|---|---|---|
| Pricing model | Published module subscriptions and Essential, Control, Command and Apex packages. Compare included users, additional seats and separately priced integration connectors. Catalogue context · confirm deployment fit | Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan. | Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra. |
| Batch, lot and expiry tracking | Handled in the Inventory Management and Quality Control modules, with batch/lot attributes and expiry available where the workflow needs them. Buy the modules that matter for your stock. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm batch, lot and expiry tracking against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm batch, lot and expiry tracking against the applicable plan and deployment. Current vendor detail: not independently verified |
| POS and retail | OpsUI is an operations layer (WMS, inventory, orders, CRM), not a built-in retail POS. It connects to ecommerce and supports order management rather than acting as a store till. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm pos and retail against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm pos and retail against the applicable plan and deployment. Current vendor detail: not independently verified |
| Ecommerce and marketplace connections | Integrates with Shopify, WooCommerce and BigCommerce, and references AU marketplaces such as Amazon.com.au, eBay AU, Catch and The Iconic via order management and integration workflows. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm ecommerce and marketplace connections against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm ecommerce and marketplace connections against the applicable plan and deployment. Current vendor detail: not independently verified |
| Manufacturing and BOM | Review light-production planning, work orders and BOM requirements. Full MRP and finite-capacity scheduling are not established by the module catalogue. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm manufacturing and bom against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm manufacturing and bom against the applicable plan and deployment. Current vendor detail: not independently verified |
| Finance system relationship | Keep your existing ledger. Bidirectional NetSuite sync is live in production; bidirectional Xero and MYOB sync is wired during rollout via the Finance & Accounting module. No forced ledger migration. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm finance system relationship against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm finance system relationship against the applicable plan and deployment. Current vendor detail: not independently verified |
| Warehouse operations (picking, zones, waves) | Purpose-built WMS modules: Wave Picking, Zone Picking, Slotting Optimisation, Cycle Counting, Receiving/Inbound and Shipping/Outbound, bought individually. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm warehouse operations (picking, zones, waves) against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm warehouse operations (picking, zones, waves) against the applicable plan and deployment. Current vendor detail: not independently verified |
| CRM | Sales & CRM is a separate workspace controlled by organisation entitlement. Confirm enabled workflows and rollout scope. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm crm against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm crm against the applicable plan and deployment. Current vendor detail: not independently verified |
| Onboarding and implementation | Scope data preparation, modules, integration work and team readiness. Agree responsibilities and timing before committing. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm onboarding and implementation against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm onboarding and implementation against the applicable plan and deployment. Current vendor detail: not independently verified |
| Support and region | Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm support and region against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm support and region against the applicable plan and deployment. Current vendor detail: not independently verified |
| Data residency | Confirm the applicable deployment controls, locations and evidence during a security review. Catalogue context · confirm deployment fit | Not separately verified for this product. Confirm data residency against the applicable plan and deployment. Current vendor detail: not independently verified | Not separately verified for this product. Confirm data residency against the applicable plan and deployment. Current vendor detail: not independently verified |
Pricing model
- OpsUI
- Published module subscriptions and Essential, Control, Command and Apex packages. Compare included users, additional seats and separately priced integration connectors.
Catalogue context · confirm fit
- Cin7 Core
- Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan.
- Unleashed
- Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra.
Batch, lot and expiry tracking
- OpsUI
- Handled in the Inventory Management and Quality Control modules, with batch/lot attributes and expiry available where the workflow needs them. Buy the modules that matter for your stock.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm batch, lot and expiry tracking against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm batch, lot and expiry tracking against the applicable plan and deployment.
Current vendor detail: not independently verified
POS and retail
- OpsUI
- OpsUI is an operations layer (WMS, inventory, orders, CRM), not a built-in retail POS. It connects to ecommerce and supports order management rather than acting as a store till.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm pos and retail against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm pos and retail against the applicable plan and deployment.
Current vendor detail: not independently verified
Ecommerce and marketplace connections
- OpsUI
- Integrates with Shopify, WooCommerce and BigCommerce, and references AU marketplaces such as Amazon.com.au, eBay AU, Catch and The Iconic via order management and integration workflows.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm ecommerce and marketplace connections against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm ecommerce and marketplace connections against the applicable plan and deployment.
Current vendor detail: not independently verified
Manufacturing and BOM
- OpsUI
- Review light-production planning, work orders and BOM requirements. Full MRP and finite-capacity scheduling are not established by the module catalogue.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm manufacturing and bom against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm manufacturing and bom against the applicable plan and deployment.
Current vendor detail: not independently verified
Finance system relationship
- OpsUI
- Keep your existing ledger. Bidirectional NetSuite sync is live in production; bidirectional Xero and MYOB sync is wired during rollout via the Finance & Accounting module. No forced ledger migration.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm finance system relationship against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm finance system relationship against the applicable plan and deployment.
Current vendor detail: not independently verified
Warehouse operations (picking, zones, waves)
- OpsUI
- Purpose-built WMS modules: Wave Picking, Zone Picking, Slotting Optimisation, Cycle Counting, Receiving/Inbound and Shipping/Outbound, bought individually.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm warehouse operations (picking, zones, waves) against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm warehouse operations (picking, zones, waves) against the applicable plan and deployment.
Current vendor detail: not independently verified
CRM
- OpsUI
- Sales & CRM is a separate workspace controlled by organisation entitlement. Confirm enabled workflows and rollout scope.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm crm against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm crm against the applicable plan and deployment.
Current vendor detail: not independently verified
Onboarding and implementation
- OpsUI
- Scope data preparation, modules, integration work and team readiness. Agree responsibilities and timing before committing.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm onboarding and implementation against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm onboarding and implementation against the applicable plan and deployment.
Current vendor detail: not independently verified
Support and region
- OpsUI
- Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm support and region against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm support and region against the applicable plan and deployment.
Current vendor detail: not independently verified
Data residency
- OpsUI
- Confirm the applicable deployment controls, locations and evidence during a security review.
Catalogue context · confirm fit
- Cin7 Core
- Not separately verified for this product. Confirm data residency against the applicable plan and deployment.
Current vendor detail: not independently verified
- Unleashed
- Not separately verified for this product. Confirm data residency against the applicable plan and deployment.
Current vendor detail: not independently verified
Commercial structure
Keep the assumptions visible.
Compare subscriptions, user allowances, integration work and implementation responsibilities. Preserve the currency and billing period of each offer.
Essential
A$499per month
2 users included
2 operational modules
Control
A$1,499per month
5 users included
5 operational modules
Command
A$2,999per month
15 users included
11 operational modules
Apex
A$11,990per month
Unlimited users
20 operational modules
Published monthly subscriptions in AUD. Existing annual pricing and package allowances apply. Additional seats are A$99 per month beyond the applicable allowance; integration connectors are separate add-ons.
Review the full packages and configure pricing →Where each approach may fit.
When Cin7 or Unleashed is the better fit
Choose Cin7 if you sell across retail and wholesale and want built-in POS, B2B sales portals and a wide library of native ecommerce, marketplace and EDI connectors out of the box.
Choose Unleashed if you want clean, accurate inventory accounting, solid bill-of-materials and assembly for light manufacturing, and a particularly tight Xero relationship for a small finance team.
Either is a sensible pick if your team is small enough that per-user pricing stays comfortable and you want a mature, widely-supported inventory platform with an established AU/NZ partner ecosystem.
If batch and expiry tracking for food, beverage or perishables is your number one requirement, both products have long, proven track records here and large user communities to learn from.
When OpsUI is the better fit
When per-user pricing has become the problem: you are adding pickers, customer-service and finance staff and watching seat costs climb on both Cin7 and Unleashed. OpsUI's modular, capability-based pricing lets you add people without each one being a new bill.
When you want real warehouse depth, not just inventory tracking: wave and zone picking, slotting optimisation and cycle counting as dedicated modules for a multi-zone or higher-throughput site.
When you want to keep your finance system untouched: add OpsUI purely as the operations layer over Xero, MYOB or NetSuite rather than reshaping how you do your books.
When you want operations and CRM in one platform, so order, warehouse and customer data are not split across an inventory tool plus a separate CRM.
Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency.
Implementation and local context.
OpsUI bills in AUD on opsui.au and hosts production data in Australia, with AU business-hours support, online Australian service and engineering HQ at Wainui north of Auckland. It is built for AU operations teams managing GST and BAS workflows through your existing ledger rather than a new one. Carrier integrations are wired during rollout (direct API, aggregator or file-based). Australia Post, StarTrack, Sendle, Toll and others run through the Shipping/Outbound module; NZ Couriers is the one live carrier API today. Cin7 and Unleashed both have genuine ANZ roots and regional support, so the deciding factors are usually pricing shape, warehouse depth, data residency and whether you want POS built in.
Agree data preparation, configuration, training, cutover and recovery responsibilities. Confirm the relevant accounting and carrier connections, rather than assuming they are included in the licence.
Questions buyers ask.
What is the real difference between Cin7 and Unleashed in Australia?
Broadly, Cin7 (Core and Omni) is the broader retail-and-wholesale platform with built-in POS, B2B portals and a wide connector and EDI library, while Unleashed is the cleaner inventory-accounting and light-manufacturing tool with a particularly tight Xero relationship. Both track batch and expiry well. The choice often comes down to whether you need POS and broad connectors (Cin7) or focused inventory accuracy and BOMs (Unleashed).
How is OpsUI's pricing different from Cin7 and Unleashed?
Compare the required modules, users, order allowances, integration work and implementation responsibilities before comparing prices. OpsUI’s current package structure is shown on this page. Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan.
Do I have to replace Xero or MYOB to use OpsUI?
No. OpsUI is designed to sit on top of your existing finance system as the operations layer. Bidirectional NetSuite sync is live in production today, and bidirectional Xero and MYOB sync is wired during rollout via the Finance & Accounting module. There is no forced ledger migration, which is also how Cin7 and Unleashed work alongside accounting tools.
Which is better for batch and expiry tracking?
Both Cin7 and Unleashed have strong, long-established batch and expiry tracking, and Unleashed in particular is popular with food and beverage businesses. OpsUI handles batch, lot and expiry through its Inventory Management and Quality Control modules. If perishables tracking is your single biggest need, all three are capable, so weigh it alongside pricing, warehouse depth and data residency.
When should I pick OpsUI instead of Cin7 or Unleashed?
Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency. If you need built-in POS or your team is small enough that seat pricing stays cheap, Cin7 or Unleashed may still be the better fit.
Sources and verification scope.
Checked facts apply only to the scope described next to each source. Other vendor details in the editorial analysis remain unverified for a current purchase decision. Confirm them with the vendor and record the applicable plan, version and proposal date.
- Cin7 official pricing and plan allowancesChecked 2026-09-09 · Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan.
- Unleashed official pricingChecked 2026-09-09 · Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra.
Further reading: Cin7 vs Unleashed, neutral comparison
OpsUI integration delivery and scope · Security review information · Published OpsUI packages
Related comparisons and guides.
Your next step
Evaluate the fit against your operation.
Bring the workflows and dependencies that will decide the choice. We’ll review what OpsUI covers and what needs further confirmation.